A True Gift of Nature
A true gift of nature, coffee comes from a plant belonging to the genus Coffea, a member of the Rubiaceae family, which includes various species: the most acclaimed is Coffea Arabica which accounts for three quarters of global production.
Its natural habitat is the tropical band of Asia, Africa and America. Arabica coffee is particularly sensitive to heat and humidity – for this reason it grows best at altitudes of between 900 and 2000 m. The higher the altitude, the higher the quality of the roasted coffee bean. The coffee bean starts it's life as a berry, which is initially green in colour and turns a nice shade of red, similar to a cherry in both colour and shape, after approximately 7 months. In tropical areas the temperature is constant (fluctuating between 15 and 25 °C), thus allowing the plant to bear fruit on a continuous basis and to produce berries after each rainy season. The plants simultaneously bear both ripe and unripe berries: the coffee pickers have the task of gathering only those berries which are sufficiently ripe. The berries are processed according to traditional methods which are still in use today: the "Dry method" and "Wet method".

The Harvest
As soon as the berries are fully ripe they must be harvested. This too is carried out on a rotational basis. A good quality product is obtained by picking the berries one by one, either by hand or using special equipment. Any delay in harvesting the berries after they are fully ripe could result in the berries fermenting and becoming acidic or spontaneously falling from the tree, thus compromising production.
In addition to the above mentioned issues, the full harvesting operation is both complex and expensive so that in theory, the berries are all harvested together, at an intermediate time when the majority of berries are ripe. Nevertheless, even those berries which are not fully ripe are harvested to reduce the cost of a second harvest and to prevent them being attacked by beetles. Thanks to modern technology, special automatic harvesting machinery is now in use. These consist of large, tracked vehicles, driven by man atop of each row of plants, which shake and gather the berries as they pass by.

The Aroma and the Roasting Process
It is during the short yet important roasting process that coffee acquires its colour, its flavour and its aroma. Coffee beans are placed in a roasting machine, a huge rotary drum, for fifteen minutes: at this stage, thanks to sophisticated systems which gradually increase the temperature within the cylinder to 230 °C, the beans lose 20% of their weight while their volume increases by 60%. During this phase the sugars are caramelized and the pulp is partly charred: it is during this process that coffee acquires its unmistakable colour and specific aroma. Special sensors control the temperature on a continuous basis to ensure that the beans are evenly roasted although man's intervention is still fundamental: it is in fact the roastery operator who ensures that the coffee beans achieve the correct level of roasting and colour prior to the cooling phase. The best way to do this is by using cold air: this method guarantees the perfect aroma.